Mere Pass Tum Ho was not the average drama serial of the Pakistani industry. It was a drama about betrayal but not about the betrayal of a man, but it was about the betrayal of a woman. For the first time in the history of Pakistani dramas, it was shown what a man goes through when he is betrayed. Before today, it was shown (mostly) that women were the target of men’s betrayal and how they suffered at the hands of their husbands. This factor made the drama a phenomenal one.
The public of Pakistan, which watches these dramas were so used to husbands betraying their wives and eloping with other women. So, when Mere Pass Tum Ho came to the screens, it surprised the public and made them think that women too are capable of betrayal and breaking their husband’s heart. Another reason for the popularity of this drama is that because of the unusual twisted story and unexpected plot, more men are watching the show as compared to women. This has never happened in the history of Pakistani dramas, and the sole reason for this is the flip of the usual storyline.
The success and popularity of this drama were further hyped up by some factors like interviews from the cast, discussion of the writer and director, marketing factor, and the delayed finale of the drama which, was shown across all the cinemas of Pakistan. These tactics were used by the producers of the drama to keep the interest of the viewers intact and to keep the suspense alive. The success of this drama proves that if the creators of drama in Pakistan make just minor changes to the traditional mindset shown in dramas, then the show can turn into a huge hit and success.